Founders' story

Sonali Khan, CTO & Co-founder Konrad and Sonali met at a data consultancy in London where they spent three years helping enterprise companies make sense of their numbers.

The pattern was always the same: Brilliant teams sitting on mountains of data, paralysed by tools that were either too complex to use or too simple to trust. "We'd build a custom dashboard for a client, train their team, and come back three months later to find nobody using it," says Konrad. "The tools weren't built for the people who actually needed the answers." Sonali saw the same problem from the engineering side. "Every company wanted AI-powered insights but the implementation took months and cost hundreds of thousands. There had to be a faster way."

In 2024, they left to build one. The first version was rough — a single dashboard that could answer plain-English questions about a company's data. They gave it to twelve teams for free. Within a week, every team was using it daily. Not the analysts. The product managers, the marketers, the founders.

That early signal confirmed what they'd suspected: the demand for analytics wasn't missing. The accessibility was. Two years later, the platform serves thousands of teams across 73 countries.

The mission hasn't changed — make data accessible to the people who need it most, not just the people who know SQL. "We're not building the most powerful analytics platform," says Sonali. "We're building the one your whole team actually uses."